This Black Woman-Owned Olive Oil Brand now has four locations in Atlanta and continuously challenges stereotypes and pushes for equity and inclusion in the industry.
Vine & Olive: A Community-Centric Food Brand in AtlantaIn the bustling city of Atlanta, there’s no better place to find a premium olive oil brand than Vine & Olive. Founded by two Black women, Malatrice “Mali” Montgomery and Ayanna “Nikki” Carver, this brand has quickly become a beacon of quality and community in the food world. Their mission is clear: make every meal a masterpiece, but they do so with a unique twist—focusing on flavor, community, and the joy of discovery.
### The Business Model: Lunch Breaks, Weekends, and a Passion for Food
At Vine & Olive, the way you eat isn’t just about taste—it’s about community. The brand operates out of four locations in Atlanta, but its success is rooted in a simple truth: they don’t sell food; they build it. They work late at night, on lunch breaks, and weekends to create their premium olive oils and balsamic vinegar. These products are not just for the kitchen—they’re for every corner of Atlanta.
Their focus on flavor is evident from the countless samples they offer. Each bottle tells a story of discovery, from the crisp flavors of olive oil to the rich notes of balsamic vinegar. The team behind Vine & Olive is passionate about their craft, and that’s why they’ve achieved so much—by building a brand that feels warm, inviting, and approachable.
### A Customer-Centric Approach: Making Every Meal Special
What sets Vine & Olive apart is their customer-first philosophy. They don’t just sell food; they make it. Whether you’re at Ponce City Market or Krigg’s BeltLine, every visit is a journey into the heart of Atlanta’s culinary scene. The team is trained to introduce customers to new flavors and experiences, creating a sense of community that’s hard to ignore.
Their customer-centric approach has paid off. They’ve achieved several milestones, including feature cooking segments on popular TV shows, partnerships with industry leaders like Sarah Jakes Roberts, and even an airport expansion that will soon bring their brand to global travelers. These achievements are just the beginning; they’re just a small part of what Vine & Olive is doing.
### Milestones Achieved: Growth Through Success
Vine & Olive’s journey is one of growth through success. They’ve achieved key milestones like feature cooking segments, partnerships with KPMG, and an airport expansion. These are not just sales; they’re investments in their community and the future of food. Their focus on quality, flavor, and community has set them apart from competitors.
### The Vision: Making Every Meal a Masterpiece
At its core, Vine & Olive is about making every meal a masterpiece. They’ve built a brand that’s not just for the kitchen—it’s for every corner of Atlanta. Their mission is to create a food world where everyone knows how to make their own perfect olive oil and balsamic vinegar. This isn’t just about taste—it’s about community, about creating something that feels like home.
### A Call to Action: Join the Community
If you’re ever in Atlanta, don’t miss out on the opportunity to join the Vine & Olive family. Their mission is clear—make every meal a masterpiece, and their success is a testament to the power of passion, community, and quality. Whether you’re a food enthusiast or just someone who loves a good story, there’s no better way to support a brand that values its customers as much as it values its products.
So next time you’re in Atlanta, stop by Vine & Olive. You won’t be sorry.
------
